When it comes to human evolution, the human sense of smell is unfairly labelled as being the lesser of our senses and, over the years, there’s been plenty of propaganda from the dog and cat people who maintain the human olfactory sense is far inferior to that of other mammals. As a perfumer, I don’t think that’s fair.

The fact that our noses aren’t a foot off the floor means that as human ‘smellers’, we inevitably lose a certain degree of sensitivity as a result of distance alone. However, I would like to make a case for the fact that our sense of smell – and the role of scent in our lives – ...

 

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