Western consumer culture projects a dualistic attitude towards the human body. On the one hand we have an obsessively aestheticised and eroticised cult of the body, but on the other, intelligence and creative capacity are celebrated as totally separate, even exclusive, individual qualities. In either case, the body and the mind are understood as unrelated, even conflicting entities that do not constitute an integrated unity.
This separation is reflected in the strict division of human activities and work into physical and intellectual categories. The body is regarded as the medium of identity ...
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