As with other Americans of my generation, I was brought up inundated with such corporate bromides as “better living through chemistry”, “progress is our middle name”, and even “DDT is good for me”. As for food, the future was very clear. It was epitomised by the culinary habits of TV’s futuristic Jetson family who, way back in the early 1960s, met their daily nutritional requirements by eating various tablets rather than food. And, emulating the astronauts, our future beverage of choice would be Tang.
Behind all the jingles, ads and media mantras of that time was the unquestioned message that ...
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